As part of my continuing series on Value and Pricing, the following article shows you how to position your company’s value contribution to support the highest value-for-value exchange.
Too many business owners, when asked about the value or ROI of their product or service, shrug their shoulders and say, “I can’t really put a value on it.” If you can’t put a value on it, think how hard it is for your prospects and customers! And if they can’t put a value on it, how likely i…