I get calls every week from lawyers saying theyre not getting calls anymore from yellow page advertising. Having done quite well in the past, they’re afraid to discontinue the advertising. They want to know what’s going on and what to do.
Apparently, lawyers are not the only ones. In his article “Quit wasting money on Yellow Page advertising” by Peter Fernandez, D.C., a yellow page, print advertising and practice management consultant for chiropractors, Dr. Fernandez answ…