Writing sales copy for a new or to-be-relaunched product takes a lot of energy and concentration. When you finish that first draft, take a rest. Then go back to what youve written with this sales copy checklist, which outlines the eight most frequent corrections and improvements I make on copy given to me by clients or students.
Writing For The Web: How Good Copy Becomes Bad Marketing
Keyword optimised copy often doesn’t focus on the benefits for the customer. It focuses on the features of your product or service. Bad idea. Bad marketing.
Six Tips For Building A Content-Rich Website
If you want to achieve lasting success with your website, then the best route to take is to build a content-rich site. A site that has varied and informative articles and information will be big hit with viewers and search engines alike. In case you have writer’s block or are not sure how to go about creating more content for your website. Here are some tips to help you get moving.
1. When building content try to solve the problems of your viewers without making them buy s…