Instead of looking at web analytics as a tool to make improvements to your web presence, you must look at web analytics as what it would cost your company if you ignored its significance. Would I have your attention, if with the use of web analytics it is possible that your next e-mail campaign would result in 50 percent more revenue than your last e-mail. Think of how much revenue your business is losing because you dont take advantage of web analytics.
Web Marketing Analytics
Web Marketing Analytics is the process of accurately measuring the effectives of online marketing initiatives. It is a way to assess the response of the website visitors towards your marketing effort.
Site Search As Key Performance Indicator
Do you know whats happening in your own site search? Understanding site search is one of the most important KPI (Key Performance Indicator) you should measure. According to a Forrester study, over 50 percent of major web sites fail in search usability. When your search fails to deliver, your conversion suffers. A low converting site will result is less sales and decreased revenue. Search is not just another nice feature to have. You have to think of search as a revenue gener…
Proactive vs. Reactive Web Analytics
Proactive web analytics is necessary for successful web presence. Everything that is meant to help your business succeed online must be tied into your web analytics strategy. Every web site, e-mail campaign, Pay Per Click ad, landing page, and blog must be measured. There is no improvement possible without rigorous measurement of what is happening to your web presence. As the old cliché goes, if you cant measure it you cant manage it. Without measuring the effectiveness of …
Problems With Web Analytics
There are two major problems with web presence analytics; theyre either non-existent or too complicated. Many people may be against using web analytics because it not only measures success it also measures failure. Someone in charge of marketing might be afraid to use web analytics because it would prove the failure scientifically. Avoiding web analytics because it shows failure is the wrong attitude. We learn from our failures and we must welcome the opportunity to gain kno…
Interpreting Web Analytics: What All That Data Actually Means
Your web site is your connecting point with your customers, and you can learn a lot by analyzing the traffic that comes through it. According to John Marshall, CEO of web analytics company http://ClickTracks.com, Web analytics is the process of measuring various aspects of your web site in order to understand how you can improve your customers experience.
Introduction To Web Analytics And KPIs – Key Performance Indicators
There was a time not too long ago when it was cool to have a web site. You didnt have to worry about issues such as usability, conversion, and flow because the web was not as competitive as it is today. If you had a website that looked nice, you were in business. Lets face it even if you had an ugly site you were still in business. If you got business from the site nice if not you were happy too. In the beginning most people didnt really believe they could make money on th…
Why You Must Know Your Traffic! The Power Of Using Web Analytics
Who are your customers? Who is coming to your site and how are they getting there? How many of them are purchasing services or products? How do you know?
If you don’t use web analytics to track the behavior of traffic to and on your site, then you won’t know the answer to any of these questions! If you don’t know the answers to these questions, then you won’t know if you need to change your advertising sources, upgrade your products or services, or rearrange the content an…
Web Analytics and SEO
The main goal of any good SEO/SEM is to determine how a particular target audience searches and browses for information in a given market. Web Analytics comes into play when needing to monitor user activity and trends.
Search Engine Marketing ? What It Is and How Your Can Business Benefit From It
Beginner’s guide to Search Engine Marketing. Learn the basic elements of Search Engne Marketing, how it compares to traditional marketing and how your business can benefit from it.
Web Site Analytics: Read Between The Lines (And Charts, And Graphs)
Traffic analysis is a key ingredient in online marketing success. The numbers, charts and graphs provided by your favorite web statistics software are invaluable.
But it’s not until you begin to interpret those statistics as part of a larger picture that you’ll receive the full value of your web analytics software.
A software package can only return so many lines of data. And most of them do a good job at providing the most important ones. But your real insights will be…
Web Analytics: Make A Plan. And Stick To It.
When it comes to analyzing your web site statistics, what’s infinitely more important than the numbers themselves is the actual trend that they portray. If you’re trying to build traffic to a web site (and who isn’t these days?) then your first concern should be that the numbers are increasing on a regular basis.
To properly watch those numbers, and know when you need to make adjustments, you should not depend on analyzing statistics that have been logged over time. Instea…