Before you start optimizing your site for search engines, there are some tools that you should arm yourself with. These tools can become your best friends when it comes to SEO, especially when you?re just starting out. The first and most important step in any search engine position campaign is recognizing which keywords you should optimize your site for, and there are several pieces of software that are useful for this, including Wordtracker, Optilink, Zeus, and Agent Web Ran…
Understanding The Google Dance
What?s the Google dance? Well, it?s really just a fun phrase for when Google updates its index. This occurs regularly, once a month, and can cause a lot of movement in rankings, meaning that it?s come to be feared by many in the SEO industry and anticipated by others. The update isn?t just one sudden switch, though, as each index update takes several days to complete. During this update the searches seem to ?dance? between the old index and new index ? that?s the Google dance…
Search Engine Optimization Glossary
Algorithm. A set of rules that a search engine uses to rank the pages contained within its index in response to a particular query. No search engine reveals exactly how its algorithm works, to protect itself both from competitors and from those who wish to spam the search engine.
Back links. These are links to a website from external sources, including other web pages, directories, and advertising.
Banned. When pages are removed from a search engine’s index because the …
How To Become An SEO Ninja
Every website listed in the search engines has a position, or ?ranking?, and each one of these rankings can change very quickly, in some cases as often as weekly or even daily. One day your website?s in a good position, then the next you?re wondering what happened to it. Staying on top of this situation is a must for any SEO professional ? you need to become a search engine ninja. If that?s what you want to do, then you need to keep these things in mind at all times:
1. G…
Introduction To SEO
Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think. With new development tools being used to create websites that are heavy on Java, Flash and images, it?s important to have something that the search engines can read. If the content can?t be read by search engines then they can?t index it, and if your site doesn?t get indexed then it won?t be found when people sea…
Do-It-Yourself SEO
Does the whole idea of Internet marketing intimidate you? Are you thinking of hiring a professional? Well, we?ve got great news for you. It?s really not difficult to do search engine optimization (SEO) yourself ? you can save hundreds of dollars, and get the same results as the professionals do. You will probably get better results from highly qualified professionals, but you should definitely perform these do-it-yourself actions first. Once you?ve done some of this kind of w…
5 SEO Tasks You Should Do Every Day
There are five simple tasks that you need to do daily to keep your site on top. Here they are:
1. You need to start off by managing your links. This involves making sure that none of your current links are dead, and you should also check if there are any sites linking to you that you don?t know about. If your site consists of a large number of links you should make sure that they aren?t getting out of control and get rid of anything that is no longer relevant. Also make s…
The Value Of Good Link Partners
As you already know, good link partners are vital to the growth of your website. Without good link partners you won?t be ranked highly in the search engines, and you won?t receive the traffic you need to gain new customers and make new sales. Building high-quality links to your website helps it to succeed.
Websites that maintain good incoming links will get many targeted visitors from their link partners. These link partners are also a good source of information and can of…
How Search Engine Spiders Work
There are hundreds of search engines available today, but some are far more complex than others. This article will give you an overview of how some of the most popular ones work.
Let?s start with a smaller engine: InfoSeek. They only index about 200 words of your web page, so it?s important to make sure that you have meta tags on your site, and that the most important things are listed first. The information you put in your meta tags will be used to display a description o…