Who hasnt seen that popular depiction of a car salesman as a slick, smooth-talking con artist out to sell you what seems to be a serviceable enough automobile, only to have it break down as soon as you drive off the car lot? This scenario has been used in countless movies and comic strips; unfortunately its not very funny if you are on the receiving end of a lemon.
How To Buy A Car (Trust Me – I Used To Sell Them)
We Americans like to buy a car at the dealership in one afternoon, and the dealerships try very hard to make us think that is possible and even smart. But its not. Realize how big a purchase a car is. And it is complicated.
Buying a car is the second-largest purchase most people make after buying a home. When you buy a home, think about all the help you have: you have a broker to help you find the best home for you, and a mortgage broker to help you find the best financin…
To The Salesmen Who Have Prejudged Me… I Want You To Know The Costly Mistakes You Made
Salespeople who prejudge prospects based on appearances, the car in the driveway or the home they live in are missing out on some of the best clients. Having experienced this personally, I hope the two salesmen who decided I couldnt possibly be a buyer are reading this. They never knew how much they lost.
My new husband and I relocated to a new city, from the East to the West. We started a marketing company and soon after, opened a printing plant. The hard work and the lo…
To the Salesmen Who Have Prejudged Me. . . . I Want You to Know the Costly Mistakes You Made
Salespeople who prejudge prospects based on appearances, the car in the driveway or the home they live in are missing out on some of the best clients. Having experienced this personally, I hope the two salesmen who decided I couldnt possibly be a buyer are reading this. They never knew how much they lost.