I want to share an interesting ad I saw in the paper the other day: Wealthy fast food addict in search of an Austin business consultant to guide him in the purchase of a fast food franchise so he can save money on burgers and fries.
Will You Pass the Flinch Test?
There is a little test that professional buyers give to every sales person. It is a test to see if they are confident in the price they presented. They call it the flinch test. Will you pass the test?