Many people are justifiably concerned that their way of life is permanently at risk from climate changes, war and pollution. The problem lies in the way we think. Humanity has misunderstood the nature of reality and is now facing the inevitable consequences of having ignored all the signs that indicated that a new way had to be found. If we are collectively to change how we think, there needs to be some way that explains all of our experiences and is reasonably satisfactory t…
Whats wrong with Focus Group Research?
Since they were first used over 65 years ago the focus group has been the mainstay of the market research industry. But recent problems following the rise of the well paid professional attendee or ‘focus groupie’ has thrown the whole objectiveness of the process into question.