Target Market is defined as the group to which you aim your marketing efforts. The more clearly you define and understand your market, the better you can market directly to that group. Talk their language, answer their problems, and show that your really get them and they are more likely to do business with you. Here are some questions to help you better define your target market.
Whats wrong with Focus Group Research?
Since they were first used over 65 years ago the focus group has been the mainstay of the market research industry. But recent problems following the rise of the well paid professional attendee or ‘focus groupie’ has thrown the whole objectiveness of the process into question.