Create a media buzz using press releases. If you come up with a great story targeting the media with hook headlines and a quick hitting style; the results can be amazing.
The Stock Market – A Brief Primer
For most people, the stock market is a scary thought because they have seen the devastating effects it can have when things go wrong. Stock plummeted after Enron, and even when mergers are announced as with the case of Chase and Bank One, the stock market feels the effects. Even DuPont has seen its stock prices drop when negative information is publicized, so the stock market, for the most part, is a fickle entity.