The future of the 17 remaining schools on the NCAAs list of colleges with hostile and abusive nicknames and logos will probably depend on how good the relationship is between the school and the associated tribe.
Things to Consider When Hiring a Design Firm
With the myriad of chores filling up most entrepreneurs? ?To Do? list, it seems that many side tasks – like getting a logo – get put off until the last minute. That?s when countless business owners realize how important finding the right graphic design firm is to getting their company?s logo.
Volvo and Men Share Logo?Jonathan Munk
Volvo and men share the same logo
What Does Your Logo Say About You?
In the marketing world, a lot of attention is given to the concept of ?image?, both on an individual product level and for a corporation as a whole. Researchers know the perception of a product or service can be vastly different from actuality. Business owners are faced with the difficult task of communicating to their consumers exactly what benefits they will derive from using their product or service vs. the competition?s offering.
The Importance of a Well-Designed Logo
You have one chance to make a first impression. Potential customers will form an opinion of a business within seconds. A company?s logo is therefore extremely influential, as it is almost always the first thing a customer will see. In addition, once a customer becomes familiar with a business, the company?s logo will always be associated with that company name, and in turn, the company name will be associated with the logo. For these reasons, a considerable amount of thought should go into choosing a logo.
Do-it-Yourself Online Logo Creation
Anyone who owns a business or who is starting a new business can attest to the value of owning a powerful and effective logo. Logos communicate who you are and allow you to connect with your customers with an easily recognizable symbol that is truly yours. But for most people, turning design ideas into a reality can be both difficult and expensive.
Are Professional Sports Uniforms Too Sacred for Company Logos?
In an article last month in the New York Times, the NBA admitted it is considering allowing logos on player?s uniforms. This should come as no surprise to anyone who is familiar with the sports business; and yes, sports is all about making money. Just read this quote from Mark Cuban, owner of the Dallas Mavericks, about putting logos on NBA uniforms.
Dell: Putting on stickers is costly
Buying a new computer is an exciting event for most people. Many consumers find it fun to unpack and put together their new PC, expecting it to look clean and flawless. But many are disappointed when they find tacky Microsoft and Intel stickers cluttering an otherwise sleek design.
Event Logos Still Sub ParJonathan Munk
For every seminar, conference, and annual event held across the world, there is usually a wordy, poorly designed logo to accompany it. It seems that no matter how much the design community does to impress upon people the importance of a good logo design, it seems as though event planners must not hear it.
The old man and the V(W)Jonathan Munk
An 86-year-old graphic designer recently filed a lawsuit against Volkswagon saying he is the designer of the original, nearly 60-year-old VW logo. Nikolai Borg doesnt want financial compensation. He is suing Volkswagon for not recognizing his hand in the design.
Body Branding is Not Free
Advertisers are always trying to think of new ways and new places to display company logos. Now theres a new advertising medium to throw in the mix: peoples bodies.
Detroit Seeing Ovals-Jonathan Munk
Anyone who works in a Detroit skyscraper or flies into Detroit Metropolitan airport may have noticed a new landmarkor rather, roof-markas they look down on the city. In preparation for the 2006 Super Bowl, Ford has ordered two gigantic logos for the roof of Ford Field, where the Detroit Lions play. A South-facing logo is already in place, reports the Detroit News, and measures 153 by 316 feet. A North-facing logo will be put in place shortly. The stadiums vaulted roof is visible from Interstate 75 too, but the main reason Ford is investing in the $175,000 blue ovals is to get publicity from blimp shots during the next Super Bowl.