You want your customers, potential customers, distributors, professional contacts, staff, distributors, the media, and other third parties who might be advocates for you to know as much about your products and services and your business as they possibly can. And you want them to keep you fresh in their minds.
Real Businesses Send Spam, Too!
Although the vast majority of this bulk email is being perpetrated by individual spammers and a few large bulk mailers pushing pornography, gambling, get rich schemes, ?medicinal cures? and bootleg software, real businesses have been caught in the web also by committing several errors. The three ways a legitimate business falls into the Spam mode are: 1. Legal non-Compliance, 2. Violating Trust, and 3. Lack of Value.
Your 2006 Web Marketing Plan
With the New Year right around the corner, we often resolve to improve our behavior, health, or personal relationships. Let me tell you, you’re wasting your time. I’m OK, you’re OK. It’s our Web marketing that’s a mess.
We’ve got out-of-shape Web sites, directionless Web marketing, and we’re lost at the search engines. It’s time to stop worrying about self-improvement and start worrying about Web marketing-improvement!
While every business has different goals and need…
Get Going With Email Marketing And Keep More Customers
It’s Never too Early:
We often talk with companies who aspire to reach many of the same goals we’ve achieved with email – regular communications, and enhanced relationships. Amazingly, many of these companies are considerably larger than us – but yet object on the grounds that they ‘aren’t ready.’ Baloney! Email marketing is incredibly easy to get started – and in our opinion it is most effective when it is done with a philosophy of simplicity
Frequent Contact is Key:
Em…