Once you decide when and where you want to go, and which airline you want to use, getting reservations and tickets is a fairly simple process. You can make all of your arrangements by online, telephone, at the airline’s ticket office, or through a travel agent or other ticket outlet. There are a few potential pitfalls, however, and these pointers should help you avoid them.
How 5 Simple Steps Will Grow Your Events & Functions Bigger And Better Each Time.
The key to successfully growing bigger and better events is to set up what’s called the Marketing Cycle. The first part of the cycle is to promote your event in whatever way you can, such as traditional advertising. The next step is critical. You must collect names and addresses & email addresses when people book. At this point you should confirm their booking, but importantly from your point of view, use it to ask them to tell others.
Managing Villa Bookings Successfully
Managing bookings for a vacation villa requires planning, an villa availability calendar, a responsible attitude and ‘people skills’. Find out more…
What On Earth Are Trade Exhibitions For?
As a Sydney-based exhibition designer, Ove Prado often conducts his own survey of trade shows. He tries to work out, from what he sees, the purpose that each stand is playing in that company’s marketing strategy. All too often, he says, the message is confusing and some designs actually drive customers to walk straight past
Renting space at a trade exhibition, designing a stand, having it built and staffing it for the duration of the exhibition shares some of the essen…
Product Placement Makes Events Memorable
The CEO had just breezed through the office for his monthly back-office visit. Stopping briefly at Charli’s desk, he seemed to be mesmerized by the pumpkin shaped stress ball that had been sitting on Charli’s printer since she came back from the team-building seminar. The discussion soon turned to one about the value of team-building and how the CEO had been considering something similar for the senior managers.
So, what was the name of the provider for your team building…
Marketing An Event Is Easy… Right?
What advice do you have about marketing an event to achieve a successful outcome? Maggie was a veteran in event organization terms. Andy was a novice and he had approached her to try to avoid what he believed were elephant traps waiting for him.
If you are running an event as a profit-making activity Maggie began then it is vitally important that you maximize the attendance. Where the event is educational or promotional, you should keep a keen eye on covering your cos…
Follow Up To Get Quality Event Feedback
“Well, how did it go?” asked the CEO as he wandered past Siobhan’s desk on his weekly tour of the offices. He was referring to the conference Siobhan had organized and run to involve their industry in standardization guidelines. Although her first impression was that the conference was a real success, she knew that she only had a small proportion of the total feedback. “I’m still in the middle of collecting feedback data”, admitted Siobhan, “but the initial data looks more po…
Brand Your Exhibition Stand For Maximum Impact
Rita Davenport had been given a free hand to design and manage an exhibition stand for her company. The Marketing Director had briefed her extensively on the overall idea and left her with an open brief to produce something that would attract customers, dealers and the trade press. Rita walked out of the meeting feeling inspired but not quite sure what to do next.
Once you understand clearly what the sponsor needs the stand to achieve, you can go about the business of desi…
It’ll Be All Right On The Night
There was only a week to go before the major product launch and Sara had a concern; a phrase she used when she was shaking in her boots with sheer panic. She had been checking with all of the presenters to make sure that their presentations were well into development, if not complete and, although she had not heard or read them all from end-to-end, she could tell that there was an unacceptable amount of repetition. The audience was in danger of walking out after the first h…
Managing Registrations And Payments For An Event
In a company of 25 people; putting on a marketing event and charging an entry fee could give the event administrator a severe headache. Patricia Thomson was in this position only last week. Her normal job of Marketing Assistant still had to run while she organized the seminars and she realized she could be handling hundreds of enquiries over the period. This was their first venture into this type of event and the company’s accounts department was not really set up for a mas…
Who Do You Blame If They Learn Nothing At Your Seminar?
Ted, Alice, Pete and Rita are all attending the same seminar. They all expect to learn something, after all that’s why they are there. Trouble is they each have very individual and different ways of learning, so this seminar had better take this into account or some of them may come away disappointed.
Ted had been to events before where he could not get satisfactory answers to his questions and was disappointed that he could not get to grips with the theories that were bei…
Selecting The Right Venue For Your Next Event
We’re running a conference in three months”, said the CEO, “Find me a really good venue and make sure we don’t break the bank”. So, in around twenty words, you’ve been promoted (or demoted) to Event Manager. You may have little or no experience in this field and training is definitely on-the-job and it starts now!
Just about everyone with space to rent is into providing a venue for all types of event. You can choose from purpose built training facilities, hotels, mansions,…