What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise? The answers to these questions was begun in Part I which focused on the facts of this marketing for law firms vehicle. Part II, gives you “the rest of the story” per Paul Harvey.
Law Firm Marketing And The “I Hate Selling” Syndrome
Do you hate selling? Should you hate selling? What does selling mean anyway? How does hating selling impact your client service and revenue? If you decide to learn to love selling (or love it now) how would you go about developing that love anyway?
Law Firm Marketing By Grading Clients Increase Your Revenues
Law firm marketing implemented correctly can increase your income while you reduce your work hours. One key distinction discovered by successful attorneys and other successful service professionals is having a system for grading their client base and managing their focus. This article will give you that empowering system free right now.
Law Practice Management How To Determine Your Fees
Want to get “top dollar” for your work? Are you under pricing yourself? Are you afraid to raise your fees? Don’t know what benchmarks to use in your pricing decisions? Do you know when you are in danger with your pricing decisions? This article will answer these questions and more.
Marketing For Law Firms Via Attorney-Client Matching Services Part I
What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise?
Attorney Marketing Boosting Revenues With No Added Cost
Attorney marketing can encompass a number of areas. You might have a media campaign; direct mail, educational marketing, PR, Internet or you might focus your legal marketing on building a referral network. Whatever your attorney marketing approaches, you can focus, assure and enhance your positive results with an effective weekly planning meeting and appropriate delegation.
Basic Ethics For Lawyer Advertising
Lawyers have several sets of rules to consider when creating advertisements. The FTC regulates all advertising in every state; each state may have its own regulations governing advertising; and the attorney ethics rules of the state in which you are advertising will regulate lawyer advertising. A review of FTC rules can be seen at http://www.ftc.gov/bcp/guides/guides.htm. Most rules are just plain common sense and are meant to protect the public. Some state lawyer ethics rule…
Yellow Page Advertising For Lawyers – Where Have All The Calls Gone?
I get calls every week from lawyers saying theyre not getting calls anymore from yellow page advertising. Having done quite well in the past, they’re afraid to discontinue the advertising. They want to know what’s going on and what to do.
Apparently, lawyers are not the only ones. In his article “Quit wasting money on Yellow Page advertising” by Peter Fernandez, D.C., a yellow page, print advertising and practice management consultant for chiropractors, Dr. Fernandez answ…